Visual content

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Visual aids and high-quality infographics have long entered the world of marketing, but they are beginning to gain the greatest popularity right now. This is due not only to the fact that the more beautiful the graph or instruction, the easier it is for users to understand it, it also saves a lot of time. Also, users clearly understand what they are getting, including they see the product or service.

Short video
Since TikTok began to gain popularity, most users have come to the conclusion that it is much easier to receive information through short videos. Creating a short video does not require a lot Anhui cell phone number list of time and money, and a high effect is guaranteed. This is precisely why many social networks are starting to implement this format, even the same YouTube now allows you to create short videos .

Gamification
Some companies only started introducing gamification at the end of 2022 — games in which the user earns various “goodies.” A great example is Apple, which uses its own achievement system (closing circles) to motivate the user to be more active. According to analysts, the growth rate of gamification will steadily increase over the next 5 years.

How to survive in a competitive environment
Every day the number of trends grows and increases. Each company tries to come up with something new and unique to surprise users or lure them to itself. The possibilities of artificial intelligence, neural networks and metaverses allow you to create a brand face in virtual reality and thereby strengthen the interaction between the client and the brand, because it is much more pleasant to communicate with a funny character and get an answer to your question than to wait for an answer from the support service.