The new features of Facebook Messenger 2.0

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Even if you use it on a daily basis for personal purposes, the messaging app of the social network par excellence is also a marketing tool that allows brands to collect requests for information, complaints and communications in an extremely simple and immediate way.

In Palo Alto, they are clearly aware of the frustration of customers who intend to complain about the malfunctions of the products purchased and who are looking for an immediate way to get in touch chinese overseas british data with the suppliers to whom they intend to address requests for information: for this reason, they have directed the efforts of their developers to develop new methods that are even more sophisticated and effective to keep customers within the site and offering features integrated into the platform to send communications in the shortest possible time .

Big brands have already understood the message and have equipped themselves with bots on Facebook to stay in touch with their customers , alongside conventional emails because they are certainly more intuitive and immediate.

Messenger 2.2 can be a useful tool for customer support and staying in touch with your followers. It's currently in beta, but you can sign up to be notified when it's available to everyone.

Let's find out what this new release of the application has to offer us.

First of all, this version of the messaging app keeps the history of previous conversations : this is very valuable for those who have significant amounts of contacts accumulated over the years and with many people, in this way you can access the archive of communications without jumping from tool to tool.

Until now, following visitors on your site and staying in touch with them required special plugins for integrating Facebook chats into your portals, not coming directly from the platform developers but from plugins made available by third parties. The recent additions make up for this lack and allow you to establish a continuous relationship between the most popular social network in the world and our sites.