Best Tips for Managing Email Campaigns with a Small Team

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“My author friends have had nightmares with other platforms that had deliverability issues. One even lost an entire mailing list on another platform.” How Eric grows his email list using AWeber One of the easiest ways to start building an email list is to create a compelling opt-in gift (aka a “freebie” or a “lead magnet”) for your new . Eric offers his gift in the form of a free novella book, “Whispers of War.” Visitors receive a pdf book through a link delivered in an automated email after they submit their email address.

Eric Asher's lead magnet for new While not everyone is going to sign azerbaijan whatsapp data up for your free gift, the ones who do are more likely to purchase future books. Build the relationship early by sending them a welcome email campaign immediately to keep them engaged. How Eric sets up an automated email in AWeber video player How Eric builds excitement with his audience After someone enters their email address in a sign-up form, Eric sends them a series of emails with samples of his writing so they can get to know his work.

The first email has a link to download a free urban fantasy novella. Eric Asher's first automated email after a subscriber signs up The second email in the series includes another free content download that introduces readers to his other genre, Steampunk. Eric Asher's second automated email after a subscriber signs up When someone clicks on a link in a newsletter, that user is tagged based on their interest. “For retargeting, tagging is priceless. If somebody clicks on a link, then the next time I have a new book in that series, I make sure they get a notification about something new coming out.