Basically, if nobody searches for the product you offer or your content topics, you won’t get promising traffic results.You need to know your keywords to avoid being in the . Of pages that don’t get any organic traffic from google, as per a study by ahrefs. You read that right; keyword research is that important.Aside from helping your pages gain traffic, keyword research helps to:see how much traffic you can get for specific keywordsknow how hard it is to rank for certain keywordscreate content plans for keywordsunderstand the likeness of searchers becoming customers keyword research starts with a list of topic ideas that your potential customers may be searching for.
Let’s say you own a gardening store. You’ll look for “seed” keywords cambodia whatsapp data no pun intended. Your seed keywords could be: plantslandscapepotsshrubsnurseryseed keywords are meant to be vague, and you won’t use these as are to create content. They’re meant to be general topic ideas that you’ll narrow down on later. Once you’ve developed a list of seed keywords, you can quickly check to see what keywords your competitors are using. Take one of your seed keywords and search it on google.You need to use your best judgment when determining competing websites.
If huge brands like home depot and amazon appear, you shouldn’t necessarily treat them as competitors. Instead, look for websites like your own or ones that you’re trying to be like. Once you find your main competitors, you can see which keywords bring them the most traffic. Tools like ahrefs have an excellent feature for this.A successful business can rank for dozens of top keywords. Does that mean you need to try to rank for the same ones? Not always, as large companies generally have more budgets to ensure they’re constantly ranking for the top keywords.
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