Email marketing campaigns nurture leads

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Not everyone who opts into your email list is ready to make a purchase, so email marketing helps you stay top of mind and deliver educational content that's most relevant to them.

If your subscribers hear more from you than from your competitors, they'll be more likely to rely on you when they need more information on a topic — or when they need a product.

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3. Email marketing campaigns nurture leads
Once you identify the leads with the highest south africa number data intent, lead nurturing campaigns help you deliver conversion-focused content that “nurtures” them toward a sale (or at least toward purchase readiness). In these emails, you can be more direct about wanting recipients to make a purchase. You can include shopping-focused calls to action, such as “Buy Now,” “Buy Now,” and “Add to Cart.”

However, it is important that the recipient shows strong purchase intent. People who have added products to their cart, canceled an order, or have a purchase history with your business are clearly showing purchase intent and may be perfect candidates for a nurturing email.