What is the relationship between virtual reality and marketing?

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Trainings
War simulation and voice simulation, for example, are already part of the VR usage process. However, it is possible to adopt this technology to train employees in other positions and functions. This is the case of firefighters, who need to know what to do in the event of a fire.

Gamification of processes
Companies can use games to simulate processes and identify each employee's attitude in a specific india car owner data context. For example: an administrative professional can be placed in a certain situation, which will test him to make quick decisions that will have positive or negative consequences.

These games must have scores, which are awarded according to the performance of the individual or the team. In this way, everyone's performance is optimized.

As you can easily see, the illusion created by VR allows you to see reality in a very realistic way. Unlike the negative contexts often seen in cinemas, the purpose is to encourage collaboration and the achievement of positive results.


As we mentioned, VR can be used in different contexts, and marketing would be no different. The answer to this scenario is quite simple: with this technology, it is possible to offer a different experience to consumers, gain a competitive advantage, increase customer attraction and retention, as well as stand out from the competition and in the media.