What is the purpose of creating a carousel ad?
Obviously, this type of ad may work better for certain types of businesses than others. Some of the reasons why this format is useful are:
Display multiple images, from different possible ads, within a single one;
Make a detailed sample of a product or service , such as e-commerce products;
Tell a story through a sequence of images;
If you've discovered that your persona is constantly using social media, interaction with this ad line data format will be very helpful;
By offering quality content, Facebook users and followers will be able to interact more with your brand by offering more content.
How to create an ad or post in this format?
There are two ways to create this type of post or content: from your page or from the ad manager. I will tell you in detail how to do it from each one:
In the "Create Post" selection box, click Photo/Video; (insert screenshot2)
Select the option "Create a photo sequence"; (insert screenshot3)
Enter the destination URL; (insert screenshot4)
You then have two options: select the images that Facebook has imported from the URL or upload the images you want;
After defining the images, you can link each of them to a URL that you think is ideal for related content. This way, people who click on them will find valuable content that interests them;
Enter the text that will accompany the publication. It is important that it is short and forceful, that is, that it invites you to perform a certain action with the published images;
Ready! You can now publish. Remember that Facebook gives you the option to promote the post to reach people who are not followers of your page. If you don't have the money to invest in an ad, no problem, you can start by trying this type of post.
To create a carousel from your business page
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