Value in the long tail

[kexej28769@nongnue]

"If direct connections are the cake, secondary connections are the icing, and both accumulate considerably over time."
The links we generate directly from our clients’ blog posts/landing pages to the content they create are really only part of the story. When a campaign gets mainstream press attention, press stories can often go mildly viral, generating a large amount of syndication and links from those stories themselves. We track these secondary links and reach out to the authors of those stories to try to get link attribution from the primary source (our clients’ blog posts or landing pages where the thailand number data /study/content resides).

These types of links also follow the same pattern over time as direct links. Below are the publication dates of these secondary links as they were added over time. Their distribution over time follows the same pattern, with 50% of the results coming within the first month and 50% of the value coming within the next two to three years.


Looking at the multi-year direct and secondary links built for successful content marketing campaigns, it becomes apparent that the total number of links acquired during the first month is really only half the story.