In their branding strategy , everything they do is related to the brand through carefully placed products and slogans.
It's good to convince your target audience to follow your brand, but why stop there? Red Bull always tries to target another niche and expand to new audiences. Even because there are people who don't play sports, but like the energy drink.
The Red Bull Music Academy , for example, was created with artists in mind who also need more energy.
Red Bull TV , a digital video service that showcases the brand's world at live global events, has loan data been created to reach a wide range of potential consumers. This product is available to broadcasters, on TV apps (Amazon Fire TV, Apple TV, Chrome Cast, Kindle Fire, Xbox 360 and other Smart TVs) and also online on its website.
This site is where the brand is providing high-quality photos and videos for editorial use, content creators like news agencies, TV stations, among others. The interesting fact is that you won’t see a watermark on the photos, but you will see the logo used somewhere in the content.
There are other interesting projects that are making Red Bull the best media company, you can check them out on this media room page .
Lastly, Red Bull ContentPool is also a great way to get involved with Red Bull content
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