Nintendo and Content Marketing: A Cooperative Game

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There's a meme on the internet that says Nintendo has been doomed since 1889. That's the year the company was founded, when it was still making card games.

The joke was born because of the countless forecasts that appear regularly, declaring the imminent failure mom data of the Japanese company. The reasons are varied, but the most common is the constant development of rival companies that dominate the market.

Yet year after year, Nintendo continues to stand tall. Despite losing the technology dispute, the gaming giant is one of the greatest examples of brand love. Its fans are loyal . Its franchises are recognizable. Its products sell.

You'll hardly meet anyone who hasn't played a Nintendo console, or who doesn't know iconic characters like Mario, Pikachu, Link or Donkey Kong.

But what is the company's secret? Why, despite so many pessimistic forecasts, does the company remain strong on the market? What does this have to do with marketing?

In this article, you'll learn the secret to Nintendo's success, how the company creates brand value, and how it charmed its customers long before the Internet became a phenomenon.


Many people believe that Content Marketing emerged recently. But the truth is that it has existed for much longer. The first example we are aware of is the Michelin Guide , created more than 100 years ago.