What do you think the EU antitrust case is?

[kexej28769@nongnue]

! Or do you suddenly care because it affects your clients?
— Barry Adams (@badams) March 15, 2018
Follow this Twitter thread and you'll see these changes starting to go back and forth. Is this an ethical move by Google? Did you deserve the business they're taking in the first place? Will SEO die soon? Or can we do what we've always done and adapt our strategies in smart, agile ways?

It's hard to think positively when Google attacks you like it did with this move on Ookla:

Cool pic.twitter.com/WClX9oZFNO
— Mike Pantoliano (@MikeCP) April 24, 2018
But regardless of how you feel about venezuela number data happening, features like local packs, featured snippets, and Google's SERP features, Google News, Images, Flights, Videos, and Maps are riding a train that has no plans to stop.

To give you an idea of how quickly these changes are happening, the image below is what the SERP rankings were like for one of our client’s key terms in November 2016.



And this image is the SERP for the same keyword as of early December 2017 (our client is in green):



Who is this blog post for?
You're probably reading this blog post because you noticed that your organic traffic has decreased and you suspect that it's Google tanking you.

Traffic drops happen for four main reasons: a drop in rankings, a drop in search volume, you are now ranking for fewer keywords, or SERP features and/or ads are depressing your CTRs.