Increase conversion rates
Combining live demos with exclusive offers and time constraints creates a sense of urgency. This, in turn, is highly effective in increasing conversion rates.
Studies show that live commerce can generate conversion rates 10-20 times higher than traditional e-commerce . Consumers tend to buy during the stream, especially when special discounts or exclusive gifts are offered.
Emotional connection and loyalty
Live streaming allows brands to create netherlands cell phone number list a stronger emotional connection with their audience.
By interacting directly with consumers and showing the human side of the brand, it is possible to have more loyal and engaged customers. Consumers who feel connected to a brand tend to become repeat customers. In addition, they tend to recommend the brand to other people.
Unlike pre-recorded ads, live commerce offers more authentic and spontaneous content. Modern consumers value transparency and prefer to interact with brands that showcase their products honestly and without gimmicks.
The authenticity of live streaming helps build a positive brand image and strengthen consumer trust.