Pricing: How to Correctly Form the Optimal Cost of a Product or Service

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The success of any business largely depends on a high and stable level of sales, as well as on a correctly constructed price for all goods and services. These two parameters are interconnected. The price should be balanced and objective:

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not too high so that the customer can afford to pay for the product;
not too low, so that the manufacturer can receive a good markup and the chile phone number list maximum possible profit from each sale.
The volume of sales and the overall financial results of the enterprise will largely depend on the correct price of the product. The balanced cost of the product is established in the process of pricing - price formation.

In this article, we will take a closer look at the concept of "pricing". We will learn why it is important to set prices for goods and services correctly, and what role pricing plays for a business and an individual brand. In addition, we will consider what exactly influences the determination of the cost of a unit of goods, as well as what market methods and types of pricing are chosen by different companies.