Referral Marketing – What is it and How does it Work?

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There are several types of advertising, the mechanism of which stimulates the actions of buyers and Internet users. These include: word of mouth marketing , viral advertising and recommendation marketing . The latter is based on customer feedback, both written and oral.

What is referral marketing and why is it worth investing in?
Every area of ​​marketing is designed to attract new Taiwan cell phone number list recipients, build relationships with those who are already trusted, create a positive brand image and, above all, increase sales. The goal of referral marketing is to attract customers through the feedback of those who are satisfied with the product or service they purchased. The standard form of advertising that informs about an attractive promotion causes banner blindness.

Even if the advertisement gets into the subconscious of the potential buyer, it will not necessarily lead to conversion. It may increase website traffic and brand awareness, but other factors may determine whether the customer clicks the “buy” button at the end of the funnel. Therefore, a new buyer who is not yet convinced of the product in question needs additional information.