The intensity of competition in a particular segment

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1. Production volumes and range of products. The more products or services there are on the market and the more diverse the range, the higher the market capacity. This applies to both domestic production and imported supplies.

2. Consumer solvency and standard of living. Purchasing power directly affects the volume of demand. The higher the income of the population and the standard of living of people, the more goods or services they can buy. If the standard and life expectancy in the country grows, demographic indicators increase, then the capacity of most domestic markets will also grow.

3. Market saturation level, market condition. If the demand for the product is already fully satisfied, and the market is in the stage of maturity or is already fading, then the capacity value may be small.

4. The state of the trade and service infrastructure. Effective logistics, availability of products in stores and a high level of service stimulate demand and, accordingly, increase the market capacity.

5. Geographic features. Market capacity may vary depending on the region. For example, in densely populated areas it will be higher than in remote areas.

6. Economic and political situation in the region. The stability of the state system, economy, inflation rate, tax policy, legislation, geopolitical situation and other factors determine the opportunities for business and consumers.

In turn, specific factors are related to the characteristics of a specific market or macedonia phone number list product. They describe the conditions that affect supply and demand within a specific product category. These factors may vary significantly depending on the company's area of ​​activity. For example:

Characteristics of a specific product.
Consumption cycle.
Regional traditions and habits.
What indicators are needed to determine market capacity?
Before we begin calculating market capacity using one of the methods, it is important to do some preparatory work and decide on the input data and the indicators we will use.

The first step is to search for information. The manager will need to determine the methodology, calculation parameters, and also conduct research: find sources of information and collect the necessary data. Here is what should be taken into account and what information will need to be found.