Strategy is mainly influenced by external factors: market conditions

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Influencing factors
, competition, government regulation. Tactics are often influenced by internal business factors: established business processes, company structure, corporate culture, technological capabilities, resources.

There are other differences between strategy and tactics, we have collected them in the table:


Tactics and strategy: the relationship
Strategy is the basis for tactics. So, strategy helps to form the general course of the panama phone number list company and sets the direction for further development. It helps to set long-term goals, determine when they need to be achieved. But strategy without tactics is ineffective, since it is not enough to understand in which direction to move. It is necessary to develop an action plan.

It is tactics that are responsible for specific actions that help to realize the set goals and strategy. Without a clear strategy, tactical steps can be meaningless and ineffective.

For example, the goals of the company's strategy are to increase market share and online sales. Tactical steps for its implementation:

Launch of targeted advertising in social networks, contextual advertising, SEO website optimization, PR in the media.
Developing a new product line that will help reach a new segment of the target audience.
Improving customer service: using a corporate messenger , implementing KPIs for employees.
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These and other actions are aimed at fulfilling the overall strategic task. The following relationship follows from this.