Many newsletters try to make the investing process more interesting by using a creative name for their newsletter. Robinhood calls their newsletter "Robinhood Snacks: Easy-to-Digest Financial News". I don't know about you, but reading that title makes me interested in reading further. The folks at Cabot offer a free Cabot Wealth Weekly as part of their Cabot Wealth Network. Schaeffer's offers a free weekly "Edge" newsletter sent out every Monday. And our friends at Allstar offer a free Chart of the Week with professional technical analysis. Tradewins offers a free Insider Trading Weekly newsletter filled with actionable advice. Try to think of something that can help you stand out in a busy field.
3. Create a personalized message
There are a variety of strategies to accomplish this task.
You can start and end each email with their name. For example, start with "Hi [name]" and end with "Thanks [name]." Or, you can include it in the subject line, like "[name], you will never believe this."
You can also personalize it by segmenting your list. Each person on your list is likely at a different stage in their customer journey. Someone who is buying your product or service has different intentions and needs than someone who is just mom database learning about your company. You can even segment by age, gender, lifestyle, and more! This will lead to higher open rates, increased engagement, and fewer unsubscribes.
And of course, keep track of the specific areas of interest your prospects indicate. A new investor in their 20s will want to know a lot different financial information than a 65+ year old who just retired.
4. Provide educational opportunities
Financial literacy programs educate and encourage financial behavior.
Just to give you an idea, some common topics include:
What should I do with $20,000?
How to minimize taxes when investing?
How much should I invest in my retirement fund to become a millionaire at age 55?
Are growth stocks or value stocks better now?
Are index funds really best? Or how about some target-date funds, inverse funds, or sector-specific funds?
Should I stick with investing in ETFs, or take a more active approach in the next market cycle?
When you answer these questions for your readers with wisdom and authority, you create goodwill and can build a following that wants to hear what you have to say.