Should I respond to reviews?

[kexej28769@nongnue]

How should I respond to negative reviews?
Over the years, I’ve seen various local SEO consultants respond to these common threads to varying degrees, but as of May 11, 2018, both agencies and brands woke up to a new day: the day Google announced that it would email such notifications to users when a business responded to their reviews, prompting them to view the response.



Surveys show that over 50% of consumers belgium number data expect responses within days of reviewing a business. With Google’s rollout, we can assume that number is set to grow.

Why is this news worth mentioning? I’ll explain exactly why in this post, along with a demo of how Moz Local can be a key enabler for owners and marketers to succeed in this new environment.

When "extra" becomes "expected"
In the past, owner responses may have felt like a business could do something extra to improve its reputation management. Perhaps the company you’re marketing to is at least trying to respond to negative reviews, but you’ve let the positive reviews slide. Or maybe you respond to comments when you can get close to it, with days or weeks between customer feedback and the brand’s reaction.

Google's announcement is significant for two main reasons:
1) It signals that Google is turning reviews into a truly interactive feature, and many have been adding them to the Knowledge Panel in recent days, considering the many. Like the booking button and Google Q&A, owner response notifications are Google’s latest move toward making Knowledge Panels transactionalجامد ڈیٹا اداروں کے بجائے پلیٹ فارمز. Each new feature brings us closer to Google’s positioning itself between providers and patrons for more transactional moments.

2) It signals a significant shift in consumer expectations. In the past, reviewers have left responses motivated by “having their say,” whether it was to praise a business, warn fellow consumers, or simply document their experiences.