Something that moves, even if for a few seconds

[shaownhasan]

And it doesn't have to be anything spectacular. Because, even just by looking at your smartphone screen before you even start watching videos on TikTok, you might have noticed how those who produce the user interface of the operating system that runs your smartphone have also taken great care of the animations that involve opening or closing apps, the appearance and disappearance of elements. All this because a little movement helps the overall user experience. We have come to expect it and there are e architect data xperts whose job it is to work to make these micro-animations enjoyable even if they always remain in the background.

captures attention and leads the eye . For websites, adding animated elements helps lead the eye and mind of the user where they need to go, so that the website achieves the desired result.

With the right animations, even at the headline level, you can talk about your brand and do it in a way that goes beyond what you can communicate with words ( which must be central to any strategy ). It is clear that not everything on a page must be animated, otherwise the seasickness effect would be guaranteed.

Even more so, it is good to think deeply about which elements you need to animate and which ones work well as static elements. For an optimal result, animations should be evaluated before creating the website , even if nothing prevents you from implementing them later. The important thing is that they are functional to the message.


Some of the research you do as a user with search engines is not to get answers to your questions or to find something to do.

Sometimes the search is only meant to allow a user to log in to a restricted area. You can add bookmarks to avoid having to do the search every time, but you may not have your computer available, so you do it the old fashioned way: by asking Google.