Why brand advocacy matters for your company

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In their role to increase brand awareness, 73% of employees (engaged users) believed that posting company content helped. And 72% believed that it helped them in their social selling. It’s clear from these employee advocacy stats how valuable an employee advocacy program is.

The easiest way to institute such an advocacy program is to use Sprout’s Employee Advocacy. With Advocacy platform, you can provide curated, branded content to your team that they can share with a click amazon data or two. You can even create approved message ideas for your employees so they can post with confidence that they are staying on-brand.

Screenshot of adding a new story in Sprout Social's Employee Advocacy with options to include a note and social media message ideas to share with the link.
With Advocacy by Sprout Social, it’s easy to upload photos, videos and links for your employees to share to their networks. And, you can use the “Send to Advocacy” feature from within Sprout to duplicate social posts you’re already sharing to your brand’s social networks.

1. Improved brand perception
Brand advocacy improves how people view your company. It increases trust. Instead of your company, a “real person” – a customer, employee or influencer – is extolling the virtues of your company, product or services.

2. Reflection of brand authenticity
For the same reason, people see the information provided by the advocate as more authentic. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.