Provided that it offers a frictionless experience

[Shishirgano9]

With these same smart technologies entering TV – programmatic and performance-based buying automation on one hand, and segmentation on the other – TV advertising is finally making the shift from linear delivery to a more targeted, and therefore potentially more relevant, experience for the audience.

Advertising on TV can create real added value for both vk database advertisers and targets,, transparency towards users and controlled precision of broadcasting that avoids targeting based on discriminatory stereotypes . Thus, AI will be able to truly reform the TV advertising market, by offering reliability at scale, better user comfort and why not also new creative formats.The temptation of image control: a short story
fact checking
November 29, 2020
Reading time: 8 min
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By Hervé Brusini (former editor-in-chief of France Télévisions, President of the Albert Londres Prize)

"He is a bad head", "The retention of this correspondent seems to me incompatible with order and discipline".

The terms of the telegram of June 5, 1918, addressed to the Grand Quartier Général are explicit. The reporter Albert Londres of the Petit Journal, is dismissed from the mission of the French press. In fact, the journalist was increasingly resistant to the rules established to "improve" information during the Great War: strictly controlled releases, prior approval of papers with redaction.