Kickstarter Value Propositions

[sumonasumonakha.t]

ADVERTISING
While funding and payment processing fees are Kickstarter’s primary sources of revenue, the platform also generates revenue through advertising. Kickstarter offers project creators the ability to advertise their projects on the platform and charges a fee for this service. Advertisers can pay per click or impression, depending on their advertising goals.

Kickstarter Business Model Canvas
The Kickstarter Business Model can be explained below Business Model Canvas :

Kickstarter Business Model Canvas - Kickstarter Business Model
DOWNLOAD HIGH RESOLUTION PDF OF THE KICKSTARTER BUSINESS MODEL CANVAS
Kickstarter Customer Segments
Kickstarter's customer segments are:

Project makers
Supporters
Investors
Journalists
Industry professionals

Kickstarter's value propositions are listed as follows:

Value propositions for project makers:

Access to a large community of potential backers : Kickstarter offers project dentist data creators access to a large, engaged community of potential backers interested in supporting creative projects. This allows project creators to reach a wider audience than would be possible through other fundraising channels.