5. Standing out against established social competitors

[shaownhasan]

Earning reach and interactions can be an uphill battle if you’re not running paid promotions alongside organic content. That said, it’s not an impossible fight.

Solutions
Assess your top-performing posts to understand what drives the most interactions. Try to find common threads between these posts, such as timing, content themes, post types, formatting or voice.
Focus on content that taps into your existing followers, customers business owner data and community. This might include question-based content, user-generated content campaigns and responding to shout-outs and comments.
Consider collaborating with influencers and brands as a way to extend your reach and encourage more brand mentions.
Feel like you don’t have much of a share of voice?

Most industries are crowded with competition. Look no further than the beauty space as evidence, brimming with brands and influencers eager to show off products in action.

Whether you’re facing off against legacy brands or established players in your industry, staking your claim as an up-and-comer is a tall order.

Focus first on establishing your identity and community versus obsessing over others’. It’s easy to get stuck comparing follower counts and engagements, but that’s not doing you or your followers any favors.

Remember: A smaller, thriving community is more valuable than vanity metrics.