Create an opportunity to collaborate with others

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Generate higher engagement
Instagram giveaways can generate higher engagement on specific posts (your giveaway announcement, obviously)—but it can also improve your engagement overall. Algorithms work in funny ways, but once it fantuan data realizes that you’re getting a lot more engagement than usual, it’ll start to place your content in front of even more eyes, boosting your total engagement.

Increase reach and impressions
Similarly, your Instagram giveaway can help you increase your overall reach and impressions. The more engagement on your giveaway posts, the more likely your content will be shown to followers. If users keep seeing your content and interacting with it, you’ll pop up at the top of their feeds more often, helping to increase your reach.

Lastly, Instagram giveaways present a great collaboration opportunity. Many brands (as you’ll see us cover shortly) choose to co-host giveaways. Find a brand with a product that’s complementary to yours (i.e., if you sell silk pillowcases, collab with a brand that sells hair masks) and give away those products together in a beautiful little bundle.

Types of Instagram giveaways
There are five main types of Instagram giveaways that you’ll see brands utilize. We’ll walk you through how each of these works and why you might want to choose that route.