Number of Visitors

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We know that it is much easier to sell to customers who have already bought from us before, and when we talk about e-commerce, this is even more true.

So, returning and repeating customers give higher profit (lower cost per lead) and therefore, a higher LTV.

4. CAC
Another number that has been discussed quite a bit here, Customer Acquisition Cost or CAC is a key metric for companies that want to maintain sustainable growth.

It's basically how much a customer costs you, and for you to get a true ROI, you're going to nurse database need to have CAC x LTV on the tip of your tongue.

5.
Unlike the number of views, this statistic shows how many people visited your website, regardless of how many times they visited.

These are new visitors who increased your blog's audience, not repeat visitors.

A page might have a visitor who made 6 visits, for example.

This is an important metric because it shows that you are successfully keeping your audience engaged and your funnel moving, which brings you closer to having some predictability.

Be sensible when analyzing these numbers: You need returning visitors to your website to figure out how you're retaining your audience's attention, but you also need to keep it renewed with new visitors.

Look at the percentage of each in your traffic and try to keep it balanced with newsletter and email marketing actions to bring in repeat users, for example, and actions on social media and SEO to attract new visitors.