5 advantages of outbound marketing for your company

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Business Intelligence (BI): experts in finding companies with a profile to use your solution, they provide the prospector with the contact information of the person who makes the purchasing decision (smart lead);
Hunters: Responsible for prospecting new clients; they make the first contact with the lead and conduct the entire qualification process;
Closers: Responsible only for closing accounts; they take qualified leads and transform them into customers.
This way, you gain scale and act with a team of experts.

Aaron's strategy has worked so well that in just a few years he has added $100 million to business owner data Salesforce's revenue, turning the company into the giant it is today and the new Outbound into a trend.

All of this experience is recounted in the book Predictable Revenue, which is known around the world as “the Silicon Valley sales bible.”

The reasons behind this fame are not few, since Ross proved through A+B that Outbound marketing can bring many results.

And we're just talking about active prospecting through contact with a salesperson. Other outbound actions, such as sponsored links, are also proving to be an excellent channel for lead acquisition.

If you are still not convinced of the value of this strategy, keep reading. Below we list the greatest advantages that Outbound marketing can offer you.


Faster
Inbound marketing takes time to generate results, as SEO construction is something that presents a return in the medium and long term. Outbound marketing manages to reach your audience from the moment the company decides to start prospecting.