When examining brand lift you can actually analyze:

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For example, if you want to increase brand awareness through branding advertising but don't seem to be seeing much results, one solution might seem to be to spend more on advertising than before and spread the advertising more widely around the world, but this alone is not enough.



In the first place, if an advertisement does not create brand recognition when it is seen by people, there may be a problem with the advertisement itself.



Also, it is possible that the target audience is incorrect afghanistan cell phone number list and the ad is not being recognized by customers, so unless these things are clarified, it will not be possible to run an ad that is likely to be effective.




Brand awareness
Brand favorability
Purchase intent
Search increase rate
Number of affected users
As mentioned above, we will understand the results of each and then clarify the areas that need improvement.



In this way, by conducting a brand lift survey,Brand lift surveys are important when advertising because they enable you to implement the proper PDCA cycle .



It is believed that brand lift surveys are necessary to verify these results and implement measures to further improve the effectiveness of advertising .

What brand lift surveys are recommended for Facebook ads?
Facebook Ad Brand Lift SurveyNow let's take a look at the brand lift survey for Facebook ads that Facebook recommends.

A brand lift study for Facebook ads is recommended if:

Companies that only offer one brand or product
You plan to keep the creative and budget the same for the duration of the campaign.
Brand Lift Research recommends that you create ad sets during testing.The ad period must be completely within the Brand Lift test period or outside the test period .



Additionally, you should not run a brand lift study if you are running other campaigns for the same brand or product on other Facebook services.