what to talk about with clients;

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How to build communication correctly;
how to bypass direct competitors, as well as what techniques to use;
how to make people choose a specific product more often.
Simply put, a brand manager is the head of a brand.

Read also: How to create a successful brand: 5 key steps

Functions and responsibilities of a brand manager
The creation and development of a brand goes afghanistan telegram data through stages, based on which we define the main functions of a specialist. Here are the main ones.

Strategic function
The specialist researches the target audience, analyzes the market and industry, studies competitors, and identifies development trends.

Within the strategic function, the specialist develops the entire brand journey: from the idea itself to the company's behavior during times of crisis.

Positioning function
How do people determine that a given brand of coffee is exactly what they need? Every brand has an idea, values, character, and emotional benefits that are important to find and articulate.

The manager does not develop the logo himself, but determines what the identity will look like.