Bidding assignment. Impression share

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By choosing this bidding strategy, we indicate to the system clear conditions for the number of impressions of our ads that we want to achieve:

1. Where exactly should the ads appear:

any position on the search results page;
at the top of the page above the search results;
above the search results.
Where should ads appear?

2. What target percentage of austria telegram data impressions do we want to receive?

3. Limitations on the cost of a click.

This strategy can be effective in a fairly limited number of cases. Here are a few:

Brand advertising campaign.
In this case, it is extremely important for us to always be first in the results, because we cannot afford to lose the most loyal brand traffic. We know for sure that if a user has typed our brand name in the search, most likely he is as close as possible to the order, and it is important that competitors do not beat us with their offer in the results.

Specific niches.
For example, the window repair niche. The peculiarity of such a niche is the speed of decision-making by the client. If we understand that in our niche the client does not have to choose for a long time and the decision is often made on the first site, we can try using this strategy.