Online meetings — Bernie Sanders

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Through her Instagram Lives she regularly interacts with voters and their representatives to get closer to them.

This type of strategy has helped her simplify contact between her and her voters on a personal level, where she regularly answers her followers' questions and they talk about different topics of interest while doing routine things at home, for example.

Her Instagram posts propelled her to the post in 2019 for New York's brazil phone number list 14th district and have also made her one of the leading "political influencers" with more than 4 million followers.

Messages with value — Jaime Heliodoro “El Bronco” Rodriguez Calderon
Jaime Heliodoro “El Bronco” Instagram
The governor of the State of Nuevo León, Jaime Rodríguez Calderón or "El Bronco", also used the power of political Inbound Marketing to reach this position in 2018 despite his subsequent scandals.

Among the main differences implemented in its campaigns is the use of valuable content in order to reduce citizens' frustrations and reach the deepest needs of its buyer personas.

In addition, it used techniques such as memes, videos, podcasts and blog posts to generate visits and win the digital "battle" against its other competitors.


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During the race for the Democratic Party nomination, Senator Sanders used the social distancing conditions imposed by COVID-19 to his advantage by reaching out to his voters through online meetings, an innovative technique at the time.