5 most common beginner mistakes in PPC

[suchona.kani.z]

It is also necessary to mention two trends in the field of development.

The first is mobile first. Google considers the mobile version to be decisive , if the mobile version of your website does not work well, it will not evaluate your website as beneficial for users and will give preference to the competition in search. Therefore, it is important to think from the beginning about how animations and other modern elements will work responsively on mobiles . We wrote about Mobile First here .

The second is the much-maligned ghost buttons . These are buttons that are inconspicuous, such as just outlined with a frame. Graphic designers love them because they blend in nicely with the graphics. UX designers hate them because users miss them.

Since the user is always right, always design buttons that are bold. There are a number of studies that prove that a bold button increases conversion rates . So we at AITOM hope that 2018 will be the year homeowner database that ghost buttons finally go to silicon hell (because silicon heaven is not worthy).1) Poor campaign structure
Perhaps the most important thing when setting up individual campaigns is the structure . A properly organized and named structure will save you a lot of time when further managing your account and campaigns.

It is necessary to carefully consider the names of individual campaigns and reports, which can be labeled according to various rules, for example based on content, targeting, KW match type, ad placement, etc.

For the sake of clarity, we use abbreviations in AITOM for individual names: KW = keywords, S = search network, F = phrase match, etc.

Character dictionary for beginners:

"KW" ​​indicates phrase match

[KW] indicate an exact match

+KW indicates modified match

KW without characters indicates a loose match

-KW indicates excluded keywords

The basic account breakdown could also look like this:
Campaign Assembly Keyword
Campaign A AA lineup tours to Croatia, Croatian coast
AB assembly “tours to Croatia”, “Croatian coast”
AC assembly [tours to Croatia], [Croatian coast]
Campaign B BA assembly tours to Italy, Italian coast
BB assembly “tours to Italy”, “coast of Italy”
BC lineup [tours to Italy], [coast of Italy]
The above division is rather basic and is not sufficient for the needs of a large-scale campaign.