However, you write descriptions for users, there is no point in overloading them with keywords . In 2009 , Google announced that the meta "description" and meta "keywords" tags were no longer evaluated by the algorithm.
But that doesn't mean it doesn't make sense to pay attention to the "description" tag. Google continues to reflect the content of the "title" meta tag. In addition, meta tags give you the opportunity to differentiate yourself from your competitors in search results . Meta tags thus affect the click-through rate of your pages.
The words you use on your page are, of course, crucial for search engines to understand what your site is about.
However, since the summer of last year, Google has been using artificial intelligence as part of its Hummingbird algorithm. In other words, the content of pages is evaluated by a computer that is constantly learning to understand the text based on the knowledge it already has. With the new algorithm, Google no longer reads the page, but tries to understand job seekers database the idea of the text and then present it in the results.
How to optimize a page? The only correct procedure is to prepare it in terms of content perfectly for users . This way, the content will be thematic, will have enough keywords and phrases (but not too many), and will naturally address additional user stops.
#5: The H1 heading is the most important element on the page
The H1 heading is usually a large heading in the header of the page, it is prominent and users notice it at first glance, but it is far from the most important for SEO.
As mentioned above. Google tries to perceive the content as a whole and in context. From an SEO point of view, it is just a stylized title, it is equally interested in the content around it. So it is not important that the title contains a keyword, but that the user immediately understands what he will find on the page.
#6: There should be a lot of content on the homepage
The homepage must answer the user's 2 questions: "What do you do?" and "What benefit do you bring?" This is what the homepages of global brands Evernote and Apple look like .