Emailing campaigns vs. newsletters

[suchona.kani.z]

The event by La Degustation Online offers three ten-minute presentations, followed by a panel discussion and then networking combined with a gourmet experience. Thematic discussion evenings address hot topics in the field of digital communication and new media and are organized by the Asociace.BIZ .

Ten-minute presentations were prepared for us by Michal Hanáček from Pilulka CZ/SK , Karel Duchek, who has participated in many advertising campaigns, and Matej Kováčik, who currently works at Actum+ as an e-mailing consultant. Right at the beginning, we had the opportunity to get a drink with a web application from the Wunderman agency. The application obtained our data through Facebook and hurray to the bar for a drink.

Who spoke about emailing at the networking event?
Repetition is the mother of wisdom, so in the first presentation we gcash database reminded ourselves of the types of emails and what we need to know about our customers. Furthermore, whether and why it is good to personalize and how automatic campaigns work. Finally, Seznam.cz and this year's new feature of sorting emails into the "bulk" folder were mentioned.



Karel Duchek, on the other hand, told us about emails from a spam perspective and facts such as, for example, that in 1 week he received 27 emails from 3 e-shops and that only 5 out of 27 emails had the word "discount" in the subject line. In the last presentation we were guided through automated campaigns, it was again emphasized that emails should be personalized and tested using A/B testing.

Long live email!
After each presentation, there was time for questions and then a panel discussion was held , in which the speakers discussed issues related to the given topic. Pavel Kropáček from the law firm Kropáček LEGAL, who also runs the web project PrávoProPodnikatele.cz, also participated in the discussion. At the end of the discussion, the question was raised about the future of e-mailing. The discussants agreed that the potential of e-mailing is great and that e-mails have not yet had their last word.