What is HubSpot, the pioneering software in inbound marketing

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When it comes to inbound marketing platforms, it's essential to mention HubSpot . Just as a very high percentage of people would have little doubt if they were asked to choose a brand of tissue, bread or aluminium foil, HubSpot would be the equivalent of Kleenex, Bimbo or Albal in the world of inbound marketing. After all, it has the strength and experience of the pioneers on its side .

Let’s start with the basics. What is HubSpot? Simply put, it’s a leading malta mobile database inbound platform that provides its clients with powerful marketing and sales software to attract visitors, convert leads, and acquire customers.

More than a decade of experience
When HubSpot was born in 2006, the concept of inbound marketing was not yet fully developed. It was around that time that Brian Halligan , co-founder and CEO of HubSpot, coined the term, but it would take a little longer to become popular, with the publication in 2009 of the book 'Inbound Marketing: Get Found Using Google, Social Media, and Blogs', written by Halligan himself and his friend and co-founder of HubSpot, Dharmesh Shah.

Since then, HubSpot has established itself year after year as the leading platform not only for inbound, but also for marketing automation .

The ' Marketing Automation Industry ' study , published in January 2017, gives HubSpot the first place in the sector with a market share of 25% , ahead of other tools such as Marketo (13%) or Infusionsoft (12.8%).