Communication with the target audience

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While traditional marketing is characterized by one-way communication, without taking into account the opinion of the consumer, both for good and for bad, the philosophy of inbound marketing is based on establishing relationships of trust with potential customers, obtaining feedback to understand their opinions and needs at all times. The goal is to create a connection between the consumer and the brand, from which both obtain a mutual benefit.

The tools
Outbound marketing is fire by saturation : calls from call morocco mobile database centers, sending email marketing that borders on spam, inserting pop-ups and banners when you access a website , and pre-roll clips every time you want to watch a video wherever you are.

Inbound marketing is distributing quality content through blogs, social networks and websites. A slow method , it is about convincing without attacking . And the fact is that, at this time, the consumer has the power to search for what they need without having to wait for offers to reach them, so companies must be by their side, helping them to solve their needs at all times through content that provides added value.

In short, the inbound marketing methodology proposes a radical change in the way in which an organization seeks contact with potential clients , since it is oriented towards attracting them to approach it, while with outbound marketing it is the advertiser who pursues the client.