Time spent on Instagram vs. on Facebook

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Yes, statistics show that users spend more time on Facebook per month on average than on Instagram. The average time spent on the platform can provide important context for marketers trying to effectively reach their target audience .

Facebook, with more time spent on the platform, provides greater opportunities for sharing content, building community, and engaging with audiences. Given the singapore mobile database diversity of content on Facebook, including text posts, photos, videos, and links, marketers have the opportunity to create diverse campaigns and reach users in different ways.

Instagram, on the other hand, is a strong player in visual content and mobile sharing . While users spend less time on this platform, their engagement can be more intense, especially in the area of ​​interactions with photos and videos.

It is important for marketers to consider not only time spent on the platform, but also specific user behavior and the appropriateness of content for each platform when creating their social media strategies .