Checklist for setting up advertising campaigns

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I also prepared a checklist for setting up advertising campaigns.

To start advertising in Meta Ads, you need to have: Facebook Business Page, Advertising account (Ads Manager). Additionally, Business Manager, Instagram business profile. Your own or on the client's side.
Payment method (Short / PayPal).
Define the goals of the advertising campaign benin telegram data (leads, sales, subscribers, engagement, reach, etc.).
How will you track results? Connecting web analytics systems to the site (For example, Google Analytics , Binotel ).
Analyze competitors (Ad Library, SimilarWeb).
Create a portrait of the Target Audience.
Go to Ads Manager and click the green "Create" button. Let's go!

Choose a promotion objective and then a sub-objective at the ad group level:
If the goal is to obtain sales, contacts of potential customers:
If you have a website: Leads / Sales — Conversions.
If online store: Sales - Catalog sales, Conversions.
If there is no website: Interaction / Leads - Messenger, Instagram, Instant Forms.
If the goal of getting followers for a page is:
Facebook — Interaction / Facebook Page.
Instagram — Traffic / Website (indicate a link to your Instagram page in the ad).
Instagram — Through the “Promote” button, Goal “More profile visits.”
At the group level: select a display period (optional).
Choose a budget (if you don't know what budget to choose, I recommend starting with $5/day (for Ukraine) per ad group).