A single pop-up ad or interstitial page with a visible and easy-to-use exit button isn't a terrible distraction, but it may not make for a truly good user experience. In short, pop-ups are not condemned a priori, but the emphasis always comes back to the user experience. If your ads, pop-ups or banners are in any way annoying, the overall quality of the page will inevitably decline. In the Quality Raters Guidelines Google states it in every way: user experience is absolutely central in determining the quality of the page.
Not that this surprises us. On the contrary, Google france telegram data is extremely consistent with itself. On this blog I have already talked about how UX-related signals are increasingly important from a ranking point of view , and how Core Web Vitals fit into this paradigm. However, returning to the Guidelines, there are some aspects that deserve particular attention. Speaking of ads and secondary content, we understood that the layout of the pages is extremely relevant , as it is capable of determining whether navigation on the website is good or not.
As a webmaster you will therefore have to carefully examine the impact of all secondary content on the visiting experience, especially when in a mobile context. Do the ads, banners or navigation links in any way prevent good use of the page? Run and fix it! Even on the actual usability of the page Google proves to be very accurate. In fact, know that quality raters are invited to really test the website, for example by adding products to the cart if it is an e-commerce.