How to set up e-commerce
In Universal Analytics, there is an option to track e-commerce separately. Just select the appropriate option in the settings. But Google Analytics 4 does not have a division into goals and e-commerce, so all conversions are tracked using GA4 events.
GA4 events are triggered when users interact with mexico telegram data your site or app. Events that meet your business goals should be marked as conversions in the user interface. When one of these events is triggered, a conversion is recorded in GA4.
If it is impossible to add event goals in the analytics itself, Google Tag Manager will help you (here the stores on the Prom.ua marketplace are lucky). But this is a topic for an entire article, this is professional-level analytics.
To summarize
Setting goals is a long process, but it is necessary for online store owners. Only analytics provides answers. After analyzing conversions, you will be able to know exactly how your sales are organized, whether changes need to be made to the site. Such knowledge will help in the successful development of an online store.The creator of Andrey Osipov's School of Web Analytics is often asked what knowledge and skills are needed to become a web analytics guru. In this article, Andrey will talk about the necessary skills, as well as where you can get them.