AI tasks like entity chunking and machine learning effortlessly detect competitor brand names in customer comments on your social channels or on review platforms to give you a contextual understanding of those conversations. When combined with other areas like social engagement, these insights help you map out competitive benchmarks albania phone number data and track what your competitors are doing to inform your strategy.
Screenshot of Sprout's competitors report that shows key metrics such as Fan average and Public engagement of your profile compared to your competitors.
Improve sales conversions
Conversational analytics tools help you gauge what aspects can jumpstart your sales conversions based on customer preferences and the latest developments in the market.
For example, automated filtering and categorization of topics in social listening data surface opportunities in real-time to enhance the customer journey and influence purchase decisions. This enables you to develop successful short-term strategies like relevant discounts and incentives to take advantage of what’s trending.