clarifying motivation and goals. Understanding these aspects makes it possible to competently adapt to the decision-making method;
creating an emotional connection. This can be done by describing in detail what positive emotions a person experiences at each stage of interaction with the company. At the same time, you need to try to build a positive emotional connection everywhere.
Example of a target audience portrait
Alexander, 45, male, average income, lives in the center of a large city with a population of over a million. He is interested in active recreation, technology, financial issues and cars. His goals are to ensure a comfortable life for himself and his family, maintain financial stability and enjoy his hobbies. He is looking for quality products and services related to technology, cars and investments, strives to save time and make everyday life more convenient. His audience includes adult middle-aged men with a qatar cell phone number list moderate income, living in suburban areas of large cities and interested in technology, financial issues and a comfortable lifestyle.
So, we have figured out what the target audience is and how to segment it. To collect additional information about the target audience, you can use various methods and tools:
questionnaire. The method allows collecting structured data about the target audience. It is important to ask questions that will help to better understand the interests, needs and preferences of the audience. These can be online questionnaires, quizzes, or printed versions of questionnaires;
interviewing. The method allows for more in-depth and detailed answers than when using questionnaires;
surveys. This is an effective way to collect the opinions and preferences of the target audience. It is great for developing new products and improving the quality of service;
web analytics. With its help, you can find out which queries are the most popular, what people pay attention to when visiting a site, traffic source locations, as well as related interests of the target audience;
Social media analysis. The method allows you to understand the interests, opinions, behavior and preferences of the target audience. This can be done through monitoring comments, reviews, discussions and participation in groups.