It takes days (or weeks) of hard work to create content that users will consume within minutes.
Additionally, production morocco cell phone number list times will only allow you to publish a limited number of quality videos per month, so you’ll need to pair this type of marketing with other content to keep your visitors up to date.
This dynamic therefore requires more work or more staff to invest their time in making videos.
The dropout rate
Videos are very engaging but at the same time they have a high abandonment rate if they are not able to keep the user glued to the screen.
According to a recent study, the majority of users tend to abandon videos after two minutes . And this time is destined to decrease inexorably the more information becomes flash.
It will therefore require a great ability to summarize and a good dose of creativity to concentrate everything you have to say in about 180 seconds.
Difficulty updating content
Blog posts can be constantly updated and their contents reused (if still current) even after years.
Giving video content a “freshening up” is much more difficult , especially when it comes to technical materials or very specific ones regarding a certain topic.
The idea of investing a lot of resources (time and money first and foremost) in creating content that users might not watch anymore because it is obsolete is not encouraging.