What is a social campaign?

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Social media marketing campaigns are advertisements that appear on platforms such as Facebook, Instagram, YouTube, Pinterest, Twitter, or other media channels that exist in the digital space.

A social campaign is nigeria cell phone number list created with both organic content and paid promotions. We are therefore not talking about a sponsored campaign that remains active for a certain period of time, but a real all-round strategy that takes into account various elements such as posts, videos and various types of content.

Organic and paid advertising go hand in hand: organic helps you build your brand, while paid advertising helps you increase your visibility .

As the number of people using social media on a regular basis continues to grow, campaigns have become the best means of communication to reach an ever-growing consumer base.

Before you launch a campaign, however, you need to understand what makes a social media marketing campaign unique and interesting.

What is it for?
The goal of a social media marketing campaign is to increase brand awareness , engagement , and brand affinity .

To achieve these goals, called KPIs (key performance indicators), various strategies are used to transform the audience into active participants in the campaign.

Social media marketing campaigns, therefore, must be creative enough to entice users to take action.