Greater user reach compared to other types of advertising

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The appearance of the banner is a clickable original image that allows the user to understand the essence of the offered product. Since the banner is clickable, when clicking on it, the user goes to the advertiser's website. This type of Internet advertising is used to promote advertising objects, such as mobile applications, websites, etc. Pros: Originality of the banner. The advertiser himself chooses the banner image that will be on the ad, the text that will be there; a competent choice of these parameters allows to increase the coverage and the number of attracted visitors.

Frequent appearance of a banner with a product turkey cell phone number list on the Internet allows users to become better acquainted with the object, which increases its recognition. The ability to fully customize the resources on which advertising should be displayed. Cons: The need to pay for each click or impression. As you might guess, this is not very profitable, because the user can accidentally click on the ad, or if there is a fee for the impression, then you can go broke.

After the end of the advertising campaign, traffic from contextual advertising drops sharply. Incorrect definition of the target audience . An inexperienced advertiser will most likely incorrectly define the target audience, which will lead to losses. High demands on originality and quality. In this type of advertising, it is often vital to create creative banners , because only they will in some cases lead to a decent profit. It is necessary to have a large budget for advertising an online store , because the average cost of a banner is higher than the average cost of contextual advertising.