touch on useful, interesting and trendy topics;
stimulate reader activity – calls to like, subscribe, repost, leave comments.
Information about the channel on other platforms. This means a story about the channel and its topic in messenger groups and social networks. You can attract users with your unique content, which can only be viewed on Zen. An excellent solution is to announce the release of materials. Zen also has a special Telegram bot, the task of which is to distribute content from the messenger in the channel.
Linking different articles and other materials. In posts, you can south africa cell phone number list place hyperlinks to other articles, this stimulates the promotion of several materials at once. Collaboration with other authors, bloggers regarding mutual advertising on their channels is also possible. In this case, there are good chances to increase the number of readers.
Paid promotion on Zen
It is possible to promote a channel in Zen using paid services. First, you should define the goals and objectives of the PR campaign. It is worth noting that in the early stages of launch, when the number of subscribers is small or there is no high-quality and constant content, it is recommended to use free methods. Otherwise, advertising funds will not bring the expected result. In September 2022, Zen officially passed to the VK company. The main functions remained the same, but paid promotion is only possible on PromoPages (Yandex tool). Thus, campaigns are launched from a special advertising account. Placed advertising, in addition to Zen, is also displayed in YAN (Yandex advertising networks). It is possible to promote any type of material: both existing posts and articles, and content specially created for these purposes.
Paid Advertising Strategies
The current strategy is "engagement", it can help in the transition to the site, i.e. performing the target action. It is possible to choose the budget expenditure.