Social Media and SEO

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Do social signals have a direct impact on your website's ranking? This has been a long-standing debate. So, what effect do social signals have on search engines? While it's often claimed that social signals have no influence, studies in recent years have provided evidence to the contrary.

But what are social signals actually?
These are all the "signals" that people can send on social networks. For example, nurse database likes, views, or votes. These are indications of interactions with a brand or company.

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In theory, it's obvious why such social signals should improve SERPs. After all, they're "recommendations" for search engines – comparable to backlinks.