How to do reciprocal linking the right way

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Likewise, we also link to some of their resources in our content.

Will this linking be seen as spam by Google? If so, many well-known internet brands and publishers will avoid linking to other high-quality resources just to avoid getting caught doing reciprocal linking.

Now there is a way to do reciprocal linking to avoid being penalized by Google.

Let's look at how you can do reciprocal linking for SEO the right way.


Although the last paragraph may seem to argue against [reciprocal linking], there is no solid ig database evidence to back up these claims.

There are no case studies that confirm the effectiveness or lack thereof of reciprocal links in SEO.

While the jury is still out on reciprocal linking, there are questions you should ask yourself when approaching this tactic:

Is the link contextually relevant?
If you try to earn a link from a page that has high SEO metrics but has nothing to do with your niche, then you are blatantly manipulating your search results, which is against Google's guidelines.