On the other hand, the unofficial API is an API developed by third parties. Although it has the same functionalities as the official API, security is lower in cases of sending mass messages. It is possible to integrate with omnichannel systems, have multiple agents on a single number, develop service menus, among other functions. However, because it is an API developed by third parties, instability and disconnection may occur, since a cell phone connected to the internet and the WhatsApp QR code are required. In addition, the unofficial API does not have the same security as the official API, so caution is required when creating campaigns to avoid the number being blocked. Once blocked, your customers will no longer be able to contact your business.
Differences between services
In addition to the difference in prices, the philippines mobile database also have differences in their functionalities. The official API is more suitable for medium and large companies looking to automate processes and create more efficient and secure customer service. The unofficial API is an option for smaller companies looking to integrate WhatsApp into their customer service strategy.
Conclusion
Both APIs allow integration with omnichannel platforms, which means you can have support for all messaging channels in one place. In addition, integration with omnichannel systems makes customer service more efficient and management more assertive, as the platforms offer comprehensive reports and allow managers to monitor customer service in real time.
Before choosing the most suitable API for your business, it is important to have a clear alignment between your company's objectives when using WhatsApp and your brand's positioning with consumers. Choosing an official or unofficial API will depend on your company's needs and the resources available.
If you still have doubts about which API to choose, talk to a Check Commerce specialist and we will evaluate all available options and choose the one that best meets your business needs.
What is the unofficial API?
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shukla7789
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