What is Lead Generation?

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Lead Generation , literally “contact generation”, is the process of acquiring data from potential customers interested in a company’s services or products. Generating qualified leads allows you to reach people who are interested and potentially suitable to become affiliates. However, to obtain satisfactory results, lead generation requires a structured and targeted approach, capable of filtering the right audience and optimizing the entire conversion process.
In this article, we will explore what lead generation is, how it works, and why it is an indispensable resource for the development and sustainability of a franchise.


Lead Generation is a fundamental strategy for any business chinese overseas america data that intends to grow and retain customers, but it is even more important in the franchising sector . This process differs from simple advertising because it focuses on profiled contacts, people who have expressed a clear interest in the brand and are therefore potentially more inclined to a dialogue.

A lead can be acquired through different methods : newsletter subscriptions, content downloads, webinar participation, request for specific information. The key is to build a relationship with the lead , nurturing it until it becomes ready for a possible purchase or affiliation. So, in practice, how does it work?