Semrush: What is it and how does it work?

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What is SEMrush?
SEMrush (go to official website) is an all-in-one digital marketing suite with tools covering SEO, PPC, keyword research, competitor analysis, social media, PR, content, and more. Founded in 2008, SEMrush gained notoriety among SEOs as the industry standard for keyword research. More recently, they have developed software to include a wider range of digital marketing activities.

It is a powerful research and analysis tool, a Swiss Army knife that allows us to discover a lot of data about our site and that of our competitors. SEMrush is an indispensable tool for those working in the field of digital marketing because sooner or later they will have to do various types of analysis, and this tool will be a faithful friend at their side.

SEMrush lets you know how Google indexes your site, or where it ranks it within the SERP, contact number data it lets you analyze the keywords most typed by your clients, which sites direct their links to yours and how, and much more. SEMrush is an unknown world for those who are not in the industry, but if you deal with digital marketing you cannot not know and use this tool. It will be useful for you to find clients, because you will have the opportunity to see the feedback of your actions on the web.

In any type of business, numbers and analytics are essential: SEMrush will provide you with a large amount of important data for your business and without which you will not be able to make the right decisions to grow on the web.

How does SEMrush work?
SEMrush can be useful in several ways, here are the main ones:
Analyze a niche market: you could analyze the number of monthly searches , the CPC, the difficulty of the keyword to position, the “seasonality” of the keyword.
Analyze data to create an AdWords campaign : You can study some data from your competitors' campaigns and, consequently, make the right decisions with their data at hand.
Find your competitors
Creating Projects – The Projects section in SEMrush has its own set of tools separate from the analytics reports where it’s possible to perform competitive searches and research keywords. A project allows you to run over a dozen analytics tools to cover all aspects of digital marketing for a single website. With just one project, you’ll be able to perform a site audit, set up location tracking, monitor brand mentions across the internet , gather insights for your on-page SEO, plan and analyze social media posts, and much more. In addition to your project data, you can add widgets with Google Analytics data if you link your account. It’s also easy to add images to further customize your report or include screenshots from various third-party data sources . If you work with clients, these reports can also be branded and white -labeled (with a Business subscription) to create a professional look.
Domain and Keyword Research – It’s also incredibly easy to search for a keyword in the database. Simply enter the word into the search bar and SEMrush will populate the “Keyword Overview” report with all the information about the search term. From here, you can click on higher-level metrics to generate more detailed reports with phrase match keywords, semantic keyword groups, keyword difficulties, cost per click, and more. The Keyword Tool can generate millions of related keywords and put them into groups to help you mentally organize your search.
Report Generation: You can have all the features we have listed in handy, easy-to-read reports.

Read more: Does company size affect SEO strategy?

SEMrush: Similar Software and Tools
Are there similar SEMrush tools?

The answer is yes!

In our opinion, SEMrush is the best SEO tool because it is comprehensive and works in an international market. But there are others that, if they are less, are very few.

Conclusion
In this article you have understood how to do off-page SEO and how important it is to do it in order to try to position the pages of your site as high as possible in search engines . We have written many other articles on IndeedSEO where you will find all the information you need to understand how each SEO factor works.

Do you want to optimize your site, make sure your customers find you on Google and beat the competition? Contact us ! We will study the best SEO strategy to do what you have not been able to do until now.